Cracker Barrel is keeping its old-time logo after new design elicited an uproar
Cracker Barrel said late Tuesday itÃÛÁÄÖ±²¥™s returning to its old logo after critics ÃÛÁÄÖ±²¥” including President Donald Trump ÃÛÁÄÖ±²¥” protested the companyÃÛÁÄÖ±²¥™s plan to modernize
Cracker Barrel said late Tuesday it's returning to its old logo after critics ÃÛÁÄÖ±²¥” ÃÛÁÄÖ±²¥” protested the company's plan to modernize.
In a post on its website, Cracker Barrel said it will retain , which features an older man in overalls sitting next to a barrel and the words ÃÛÁÄÖ±²¥œOld Country Store.ÃÛÁÄÖ±²¥
ÃÛÁÄÖ±²¥œWe thank our guests for sharing your voices and love for Cracker Barrel,ÃÛÁÄÖ±²¥ the company said in a statement. ÃÛÁÄÖ±²¥œOur new logo is going away and our ÃÛÁÄÖ±²¥˜Old TimerÃÛÁÄÖ±²¥™ will remain.ÃÛÁÄÖ±²¥
The tempest over the logo , when the company announced plans for a simplified design featuring only the company's name. Lebanon, , which has 660 restaurants , made the change as part of a wider plan to modernize its restaurants and appeal to younger customers.
The chain's sales have been slipping as it faces growing competition and others. In its 2024 fiscal year, Cracker Barrel's same-store sales, or sales at locations open at least a year, dropped 0.1% despite a 4.9% increase in menu prices. Same-store retail sales at its shops fell 5.5%.
But many . On Monday, Cracker Barrel put out an apologetic statement, saying it "could have done a better job sharing who we are and who weÃÛÁÄÖ±²¥™ll always be.ÃÛÁÄÖ±²¥
At that point, Cracker Barrel didn't say it would change the logo, but said it would listen to its customers and keep many of the things they have come to love about the restaurant, like the rocking chairs on its front porches. The company said it would continue to honor Uncle Herschel ÃÛÁÄÖ±²¥” the older man in its logo, who represents the uncle of ÃÛÁÄÖ±²¥” on its menu and on items sold in its stores.
But the controversy continued. On Tuesday morning, said via Truth Social that Cracker Barrel ÃÛÁÄÖ±²¥œshould go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.ÃÛÁÄÖ±²¥ Cracker Barrel's shares rose after more than a week of declines.
By Tuesday evening, Cracker Barrel had made its decision and scrapped the new logo.
ÃÛÁÄÖ±²¥œAt Cracker Barrel, itÃÛÁÄÖ±²¥™s always been ÃÛÁÄÖ±²¥“ and always will be ÃÛÁÄÖ±²¥“ about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,ÃÛÁÄÖ±²¥ the company said. "As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.ÃÛÁÄÖ±²¥
Trump was among those celebrating the move.
ÃÛÁÄÖ±²¥œGood luck into the future. Make lots of money and, most importantly, make your customers happy again!ÃÛÁÄÖ±²¥ Trump said via Truth Social.
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