SENECA, S.C. ÃÛÁÄÖ±²¥” The first presidential primary votes wonÃÛÁÄÖ±²¥™t be cast for another two and a half years. And yet, over the span of 10 days in July, three presidential prospects are scheduled to campaign in South Carolina.
Nearly a half dozen others have made recent pilgrimages to South Carolina, New Hampshire and Iowa ÃÛÁÄÖ±²¥” states that traditionally host the nationÃÛÁÄÖ±²¥™s opening presidential nomination contests. Still other ambitious Democrats are having private conversations with officials on the ground there.
The voters in these states are used to seeing presidential contenders months or even years before most of the country, but the political jockeying in 2025 for the 2028 presidential contest appears to be playing out earlier, with more frequency and with less pretense than ever before.
California Gov. was referred to as a presidential candidate at one stop in his two-day last week. Voters shouted ÃÛÁÄÖ±²¥œ2028!ÃÛÁÄÖ±²¥ after he insisted he was there simply to strengthen the party ahead of the 2026 midterms. South Carolina has virtually no competitive midterm contests.
Term-limited Kentucky Gov. , who acknowledges heÃÛÁÄÖ±²¥™s considering a 2028 bid, will spend two days touring South Carolina this week. He will focus on union members in addition to the stateÃÛÁÄÖ±²¥™s Black community in a speech that could draw an implicit contrast with Newsom on cultural issues, according to excerpts of his planned remarks obtained by The Associated Press.
California Congressman , a progressive aligned with the ÃÛÁÄÖ±²¥™ wing of the Democratic Party, will target Black voters when heÃÛÁÄÖ±²¥™s in the state a few days later with the son of a civil rights leader.
And former Chicago Mayor is having private conversations with key South Carolina Democrats, including presidential primary kingmaker Rep. Jim Clyburn, in which Emanuel indicated strong interest in a presidential run. ThatÃÛÁÄÖ±²¥™s according to Clyburn himself, who said heÃÛÁÄÖ±²¥™s also had direct contact with Beshear and Khanna after appearing alongside Newsom last week and Maryland Gov. in May.
ÃÛÁÄÖ±²¥œThatÃÛÁÄÖ±²¥™s what candidates have to do: position themselves and be ready when lightning strikes,ÃÛÁÄÖ±²¥ Clyburn said.
Democrats look to turn the page from 2024
The unusually early jockeying is playing out as the Democratic Party struggles to repair its brand, rebuild its message and fill a leadership vacuum after losing the White House and both chambers of Congress .
Democrats are decidedly more optimistic about 2028.
Republicans will not have the advantage of incumbency in the next presidential contest; the Constitution bars President from seeking a third term. And the race for the Democratic nomination appears to be wide open, even as 2024 nominee and running mate, Minnesota Gov. , have left open the possibility of running again.
With no clear front-runner, some Democratic operatives believe upwards of 30 high-profile Democrats could ultimately enter the 2028 primary ÃÛÁÄÖ±²¥” more than the partyÃÛÁÄÖ±²¥™s overpacked 2020 field.
And as Democrats struggle to stop TrumpÃÛÁÄÖ±²¥™s power grabs in Washington, some report a real sense of urgency to get the 2028 process started.
Texas Rep. , a rising Democratic star, told the AP earlier this year that presidential prospects ÃÛÁÄÖ±²¥œneed to be more visible earlierÃÛÁÄÖ±²¥ as party officials look to take cues from a new generation of leaders.
ÃÛÁÄÖ±²¥œWhat freaks most Democrats out is not really understanding whoÃÛÁÄÖ±²¥™s up next. Like, whoÃÛÁÄÖ±²¥™s got next?ÃÛÁÄÖ±²¥ she said. ÃÛÁÄÖ±²¥œAnd I think that that is really what people want most; they want their presidential nominee now.ÃÛÁÄÖ±²¥
A Kentucky Democrat steps into the conversation
Beshear, KentuckyÃÛÁÄÖ±²¥™s 47-year-old two-term governor, is scheduled to make his first visit to South Carolina on political grounds on Wednesday and Thursday.
HeÃÛÁÄÖ±²¥™ll start by addressing the AFL-CIO before promoting his appeal among red-state moderates and Black voters in a Thursday speech hosted by the Georgetown County Democrats in a region that voted three times for Trump and has a large Black population.
ÃÛÁÄÖ±²¥œDemocrats have a huge opportunity to seize the middle and win back the voters who have been increasingly skeptical of the Democratic brand. But itÃÛÁÄÖ±²¥™s going to take focus and discipline,ÃÛÁÄÖ±²¥ Beshear is expected to say, according to speech excerpts obtained by the AP.
There are no direct jabs at Newsom in the excerpts, but Beshear is expected to continue drawing contrasts with the California governor, who earlier this year suggested his party went too far in embracing ÃÛÁÄÖ±²¥œwokeÃÛÁÄÖ±²¥ priorities. In his prepared remarks, Beshear doesnÃÛÁÄÖ±²¥™t shy away from such progressive cultural issues.
He will note he made an executive branch holiday for the first time in Kentucky, signed an executive order that prohibits discrimination against state workers for how they wear their hair and ordered the removal of a statue of , who served as the president of the Confederacy during the Civil War.
ÃÛÁÄÖ±²¥œThe current federal administration wants to make diversity a dirty word,ÃÛÁÄÖ±²¥ Beshear plans to say. ÃÛÁÄÖ±²¥œThey want people to believe that equity means everyone isnÃÛÁÄÖ±²¥™t worthy of opportunities.ÃÛÁÄÖ±²¥
Who else is stepping up?
Already this year, Walz of Minnesota and Moore of Maryland have addressed South Carolina Democrats.
Biden Cabinet member , a 2020 presidential candidate, hosted a town hall in Iowa in May. The month before, Illinois Gov. headlined a Democratic fundraiser in New Hampshire.
Others are moving more cautiously.
Pennsylvania Gov. has avoided any early state travel this year, focusing instead on his 2026 reelection. Michigan Gov. has also focused largely on her day job. Both would be top-tier presidential candidates should they decide to run.
Khanna has been working to build his national profile since before the last election with frequent trips to New Hampshire, among other early voting states.
The California congressman is scheduled to host two town-hall style meetings in South Carolina this weekend with Illinois Rep. Jonathan Jackson, the son of civil rights leader .
Khanna casts his lower profile ÃÛÁÄÖ±²¥” at least compared to potential competitors like Newsom and Shapiro ÃÛÁÄÖ±²¥” as an asset when asked about his partyÃÛÁÄÖ±²¥™s early 2028 field.
ÃÛÁÄÖ±²¥œI think itÃÛÁÄÖ±²¥™s very different than in the past when youÃÛÁÄÖ±²¥™ve had clear defined leaders of the party. I think thatÃÛÁÄÖ±²¥™s healthy. There is no status quo person,ÃÛÁÄÖ±²¥ Khanna said. ÃÛÁÄÖ±²¥My guess is the last thing the party is going to want is more of the same.ÃÛÁÄÖ±²¥
NewsomÃÛÁÄÖ±²¥™s South Carolina dance
Newsom spent much of last year denying interest in a presidential run. But with his final term as governor set to expire at the end of next year, his 2028 ambitions are starting to emerge more publicly.
During his recent South Carolina tour, Newsom only smiled when voters shouted ÃÛÁÄÖ±²¥œ2028!ÃÛÁÄÖ±²¥ after he referenced his focus on the 2026 midterms.
Clyburn said openly what the California governor would not. Appearing with Newsom, Clyburn encouraged local Democrats to be energized by the visits of ÃÛÁÄÖ±²¥œpresidential candidatesÃÛÁÄÖ±²¥ coming early and often to their state.
Newsom looked around, seemingly seeking the object of ClyburnÃÛÁÄÖ±²¥™s remark, as the crowd laughed.
In an interview afterward, Clyburn said he doesnÃÛÁÄÖ±²¥™t have an early favorite in the 2028 Democratic nomination contest.
New Hampshire remains a player
Pritzker headlined a key state fundraiser in New Hampshire in May. And state Democratic leaders are privately encouraging other 2028 prospects to visit the state.
Unlike South Carolina, New Hampshire features two competitive House races and a top-tier Senate election next year.
Minnesota Sen. , a 2020 Democratic presidential candidate, campaigned Friday in the state with Rep. , who is expected to represent Democrats on the Senate ballot next fall.
In a brief interview, she insisted her only purpose was backing PappasÃÛÁÄÖ±²¥™ campaign.
ÃÛÁÄÖ±²¥œI am here to help my friend,ÃÛÁÄÖ±²¥ she said. ÃÛÁÄÖ±²¥œI know a lot of people here and I want to put it to use in a good way.ÃÛÁÄÖ±²¥
What do the voters say?
It may be early, but some Democratic voters and local officials say theyÃÛÁÄÖ±²¥™re ready to get the cycle started.
Jody Gaulin, the Democratic chair of a deep-red South Carolina county, is hoping the energy that comes along with potential candidates could boost her partyÃÛÁÄÖ±²¥™s ranks.
ÃÛÁÄÖ±²¥œThis is exactly what weÃÛÁÄÖ±²¥™ve been waiting for,ÃÛÁÄÖ±²¥ Gaulin said.
ItÃÛÁÄÖ±²¥™s much the same in New Hampshire.
Democrat Jane Lescynski, who works at the manufacturing facility Klobuchar toured Friday, had a quick answer when asked her thoughts about the 2028 presidential election.
ÃÛÁÄÖ±²¥œI canÃÛÁÄÖ±²¥™t wait,ÃÛÁÄÖ±²¥ she said.
